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The website samspizzarestaurant.com has the following in the web site, "Experience the most delicious pizza, pasta and more with our quality family restaurant in Warilla." We analyzed that the webpage also stated " Welcome to Sams Pizza Restaurant, where everybody is treated like family." It also stated " If youre in the mood for delicious pizzas, schnitzels or pasta, you can come in to our warm and friendly restaurant in Warilla. Or call us for home delivery anywhere in the Shellharbour City area, including Windang. Our focus is on good old traditional pizza. Dine in or take away. Experience the wonderful flavours of traditional pizza." The header had Pizza as the highest ranking search term. This keyword was followed by Warilla, pizza place, and family pizza restaurant which isn't as urgent as Pizza. The other words they used was pizza home delivery. Italian food delivery is also included but might not be seen by web crawlers.